5 Whys Challenge: Claudio Perrone

You know about Angel Medinilla, our first keynote speaker, right? It’s time for the closing keynote speaker, Claudio Perrone.

Claudio, the Agile Sensei,  has been around the block for a while, so you don’t want to miss out on his keynote, “Evolve and Disrupt”. Claudio will also give a full day tutorial on the day before the conference, so you might want to check out his workshop, the one with the longest name in the conference “LEAN PROBLEM SOLVING WITH A3 THINKING AND POPCORN FLOW”.

Let’s see what Claudio has to say for our 5 Whys challenge:

Why should people come to the conference?

This year’s conference theme — learn something new — says it all. Arguably, the internet blessed us with an abundance of information anytime anywhere. But it’s easy to get overwhelmed. I crave meaning, the chance to validate my understanding with others, hear different opinions and points of view, discover new trends. I personally can’t wait to meet new and old friends to exchange ideas and, why not, explore opportunities.

Why should people come to my session?

“Evolve & Disrupt” is about new and practical approaches to solve problems, accelerate the rate of change and innovate.  I’ll use dramatic storytelling and comic-style illustrations to make everything memorable and fun. You can’t miss it — it’s the closing keynote! 

If, however, you want to go much deeper into these techniques, you should definitely consider joining me to the 1-day workshop too.

Why did I choose this topic?

Because these methods are at the core of Lean thinking and can help make a big difference in anyone’s organization and career.

Why do I think you should also go to Yuval Yeret’s session “Agile from the Executive Floor”?

Aside from Ángel Medinilla’s opening keynote, which I expect to be fantastic, I would recommend attending to Yuval Yeret’s talk on “Agile from the Executive floor”. Yuval has always lots of good ideas and I love and followed his work for many years.  We had a chance to finally meet face-to-face at the Lean Software & Systems conference in Boston a good while ago and I’m thrilled to be able to meet him again. 

Why did the chicken cross the road?

Life in a chicken farm ain’t that great if your neck is on the line.  Did the chicken cross against all odds because he craved freedom? Or independence? Or maybe because of his overwhelming curiosity? I turned this question to my 5-years-old son, and he replied: “Because he wanted to get run over.” 

Ah ah, oookkkey.


Well, that’s what happens when you ask the real experts.

I know you’ve registered to the conference, because I’m bugging you about it. But also check out the workshops on the program, they’re going to be awesome.

And you’ll learn lots of new stuff, that’s what we’re all about.



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